A paradigm shift in Entrepreneurship has occurred with the emergence of a new business model based on social economy. These impact-focused ventures are quickly gaining speed in the entrepreneurial space, where the priority for such enterprises is not only generating an economic profit, but also trying to reach a social and generational objective. So what does this mean exactly and how is it relevant to you and your surroundings? In this session, Professor Julia Varela will use real life examples to guide us through the following questions: o What is a Social Entrepreneur and what can be considered a social enterprise? o How can social companies measure their own impact on the society? o What kinds of projects are having the most success in this new social arena?