Yosef (Joe) Martin is a self-made entrepreneur. Currently the Founder and CEO of BoxyCharm, #176 on Inc’s 5000 list of fastest growing companies. BoxyCharm is an online beauty subscription that delivers 4-5 full and luxury-size products from popular and upcoming brands valued at over $100 for $21 monthly. Joe started his entrepreneurial journey in 2003 when he launched Merchandize Liquidators as an international student pursing his BA at FIU. In 2010 and 2011 Inc. named Merchandize Liquidators one of the fastest-growing companies in the nation. Through both journeys, Joe attributes his success to 4 principles: putting your customer first, willingness to fail, learning to delegate and creating new opportunities in your market.