Understanding who is buying your product, and how to correctly market to this consumer base, all start with demographics. Demographics can include geographic area, age, income, race, gender, education level, etc. and allow businesses to define their target consumers, using that information to launch successful marketing campaigns. Obviously, targeted demographics can vary greatly between… Read more »
Millions of ideas are left to die everyday because an idea is nothing without a driving force. Ideas are only good intentions unless they immediately turn into hard work. A car is a wonderful invention, but it is nothing without an engine. The human is a beautiful species, but it is nothing without a heart…. Read more »
Pablo Keller Sarmiento is one of three partners in a company called 2Screens which develops apps for television companies and production companies. Check out the video below to hear his philosophy on work ethic as an entrepreneur.