Hired in 1998 as Alienware’s fourth employee, Frank Azor now oversees Dell’s premium consumer business units under the brands of Alienware and XPS.
Frank joined Alienware as a quality engineer and later held executive roles in sales and marketing before creating the Alienware Product Group organization in 2003-after helping to pioneer the industry’s first high-performance gaming notebook, the Area-51M. Later that year, he was credited with the successful launch of Alienware’s first self-designed desktop case (Predator) which immediately made industry headlines and has defined the look of Alienware’s products ever since. Prior to Dell’s acquisition of Alienware in 2006, Frank held the positions of Senior Vice-President of Product Group and Marketing and Executive Vice-President managing the global executive leadership team and reporting directly to the President and CEO. Shortly after helping lead Alienware’s successful integration into Dell, Frank assumed the role of worldwide general manager for the Alienware business unit. Under Frank’s leadership, Alienware’s brand has become the worldwide leader in its industry and has earned over 200 editor’s choice awards for its products including multiple best of CES product awards.
In 2014, Frank’s role was expanded to include global responsibility for Dell’s XPS business unit, one of the company’s most innovative and valued brands. Since assuming responsibility for the XPS business unit for Dell, Frank instituted a new product and business strategy that led to the successful introduction of the highly acclaimed XPS 13 notebook which has won over 100 awards since its introduction at CES 2015 and has been deemed the best 13” notebook on the market from numerous outlets including Forbes and the Wall Street Journal. On top of the product accomplishments, Frank’s leadership has reinstated rapid growth for Dell’s XPS business.
Brainfood with Endeavor @ The LAB is a monthly, hands-on discussion with successful entrepreneurs, investors, and CEOs from around the world. These monthly gatherings will help local startups and entrepreneurs understand the opportunities and challenges of launching and growing a business. Every participant will leave with a wealth of new ideas and key, practical advice to advancing one’s own entrepreneurial career.
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OCT 25, 2016 @ 6:30 PM – OCT 25, 2016 @ 8:30 PM
The LAB Miami
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