Entrepreneurs and marketers of South Florida got together last week (10/17) at The LAB Miami in Wynwood to join a conversation with John Santiago, CEO of Miami-based digital advertising agency M8, angel investor and founder of early-stage business incubation … Read More
Creation and Presentation. That’s the logical order in which businesses are presented to consumers. However, when your service is completely consumer based, a different approach may prove itself necessary. Better yet, what if this minor modification could actually minimize the … Read More
Understanding who is buying your product, and how to correctly market to this consumer base, all start with demographics.
Demographics can include geographic area, age, income, race, gender, education level, etc. and allow businesses to define their target … Read More
Promoting your business amongst a sea of endless advertising content can be both difficult and frustrating. Imagine a magical way to promote your business on major platforms, such as The New York Times and Bloomberg. Better yet, what if you … Read More
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” said Peter F. Drucker. Peter was an educator and author in the 1900s who wrote books on management … Read More
On March 3, 2017, The LAB Miami hosted BrainfoodMIA speaker Mary Biggins, the co-founder of the MealPal. Throughout the interview, there was a multitude of topics discussed regarding her business. One of the most prominent was the outsourcing of … Read More
Just last week while I was walking down the streets of Nosara, Costa Rica I walked into a clothing store called “Authentic Costa-Rican Clothing”. I entered the store completely entranced with the idea of Costa Rican handmade clothes, but instead … Read More
A new piece of technology that is becoming more trendy is VR, or virtual reality. People usually utilize VR for gaming and entertainment purposes, but it is beginning to surface … Read More
I have always struggled to accurately represent myself when asked to “describe myself in five words,” but that is exactly what branding is. Every day thousands of entrepreneurs must decide the few words that will be used to market … Read More
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