How to Grow an Email List |Growth Hacking Email

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Businessman and founder of Famous Amos cookies Wally Amos once stated, “Email is the greatest thing,” and for many entrepreneurs it is. Studies have shown that email that the average ROI for every $1 spent on email marketing is $38-40. At this year’s Miami Growth Hacking Summit Jennifer Litorja, head of Ecosystem Development for Sendgrid,… Read more »

Brainfood Speaker Series Features M8

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Entrepreneurs and marketers of South Florida got together last week (10/17) at The LAB Miami in Wynwood to join a conversation with John Santiago, CEO of Miami-based digital advertising agency M8, angel investor and founder of early-stage business incubation firm The Oven. The veteran digital marketer shared experiences and lessons learned along his successful journey… Read more »

Should We Always Begin at the Beginning?| Growth Hacking Venture Launch

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Creation and Presentation. That’s the logical order in which businesses are presented to consumers. However, when your service is completely consumer based, a different approach may prove itself necessary. Better yet, what if this minor modification could actually minimize the time before launching your business? Such an approach was the body of discussion in a… Read more »

Demographics, the Basis of Marketing

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   Understanding who is buying your product, and how to correctly market to this consumer base, all start with demographics. Demographics can include geographic area, age, income, race, gender, education level, etc. and allow businesses to define their target consumers, using that information to launch successful marketing campaigns. Obviously, targeted demographics can vary greatly between… Read more »

Growth Hacking Free PR

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Promoting your business amongst a sea of endless advertising content can be both difficult and frustrating. Imagine a magical way to promote your business on major platforms, such as The New York Times and Bloomberg. Better yet, what if you could gain this promotion… for free? Fortunately, such magic does exist and as Netta Kivilis,… Read more »

Finding the Right Market

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” said Peter F. Drucker. Peter was an educator and author in the 1900s who wrote books on management and entrepreneurship. He is saying that if you target the right market, the product will… Read more »