Businessman and founder of Famous Amos cookies Wally Amos once stated, “Email is the greatest thing,” and for many entrepreneurs it is. Studies have shown that email that the average ROI for every $1 spent on email marketing is $38-40. … Read More
Monthly Archives: October 2017
Entrepreneurs and marketers of South Florida got together last week (10/17) at The LAB Miami in Wynwood to join a conversation with John Santiago, CEO of Miami-based digital advertising agency M8, angel investor and founder of early-stage business incubation … Read More
Creation and Presentation. That’s the logical order in which businesses are presented to consumers. However, when your service is completely consumer based, a different approach may prove itself necessary. Better yet, what if this minor modification could actually minimize the … Read More
Understanding who is buying your product, and how to correctly market to this consumer base, all start with demographics.
Demographics can include geographic area, age, income, race, gender, education level, etc. and allow businesses to define their target … Read More
Promoting your business amongst a sea of endless advertising content can be both difficult and frustrating. Imagine a magical way to promote your business on major platforms, such as The New York Times and Bloomberg. Better yet, what if you … Read More
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” said Peter F. Drucker. Peter was an educator and author in the 1900s who wrote books on management … Read More